Fans forgive past antics, embrace new Blazer
The Portland Trail Blazers have the 13th-best brand in the NBA, according to a new study.
In releasing its second annual study of sports team brands, market research firm Turnkey Sports & Entertainment asked fans to rate teams on 21 distinct factors and 36 brand attributes, including how they perceive entertainment value, how much they like the players and the team’s commitment to winning.
All 122 teams in the National Football League, the National Basketball Association, the National Hockey League and Major League Baseball were measured.
“Fans perceive that the Blazers have turned the corner,” said Len Perna, president & CEO of Turnkey, which is based in Haddonfield, N.J.
See more at http://portland.bizjournals.com
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